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The new strategy outline for the marketing department starts with a marketing mix. The marketing mix constitutes the set of actions, or tactics, that ICSSPE will use to promote its brand, product and services in the market. The four Ps of the marketing mix are related, and will be combined to establish the product’s position within its target markets. The mix will therefore assess the product, pricing, distribution channels (place) and promotion strategy of all current products and services. The completed marketing mix profile will then serve as basis for subsequent marketing management decisions.


The marketing plan will devise a strategy to increase ICSSPE’s visibility and develop its brand. It will also include specific marketing measures for (new) products and services. As a first step following the development of the marketing plan, ICSSPE’s marketing material and website will be updated. As in other key performance areas, ICSSPE will again put a special focus on its commitment to the regions of Africa, Latin America and Asia in printed and electronic marketing material. Region special marketing measures will be created for these areas. Using the marketing material, ICSSPE will also develop a marketing portfolio to potential sponsors, donors and partners.


Evidence of success of all marketing measures will be assessed via the media kit and marketing report and measured against ICSSPE’s marketing key performance indicators. The media kit presents promotional material and associated information about ICSSPE, its website traffic as well as other media statistics. Lastly, the annual marketing report will monitor and analyse the initial marketing plan. Based on the results, changes for the following year will be implemented.


The following officers and staff members are leading on this Key Performance Area:


Dr Uri Schaefer, President

Dr Uri Schaefer has been leading ICSSPE in the role of president since 2014. With his experience at the interface of research, education and policy development, the ICSSPE President is a welcome guest speaker at many international events. He is a strong promoter of low-threshold and equal access to physical activity for all members of society.


He is a 1998 recipient of the Israel Olympic Committee Award for Outstanding Leadership and Contribution to Coach Education, and was elected to the International Jewish Hall of Fame in 2017.


You can contact him at uschaefer/at/


Dr Gerald Fritz, Executive Board Member

You can contact him at fritz/at/


Prof. Dr Maria Beatriz Rocha Ferreira, Executive Board Member

Dr Maria Beatriz Rocha Ferreira (BRA) has been a member of the ICSSPE Executive board since 2021 and of the ICSSPE Development Committee since 2017. She is a board member of IAPESGW, the International Assocation of Physical Education and Sport for Girls and Women and has been a Vice President of the organisation since 2017.


A professor and researcher at public universities in Brazil, her research interest is in Applied Social Anthropology and Sport, focusing on the issues of women, indigenous games, and inclusion. She has been an ad hoc consultant for national and international journals and has been an advocate on behalf of disadvantaged people as part of different programmes and events, including Agita São Paulo and indigenous games.



Cora Zillich, Communications and Marketing Manager

Cora Zillich (AUS / GER) is ICSSPE’s Communications and Marketing Manager and a Senior Communications and Media Specialist with over 20 years of experience in the field. She has held various communication and media roles both in the corporate as well as in the sporting world, including as communications strategy advisor for boards of management, as company and national team media spokesperson and social media consultant.


Cora has worked across a variety of Olympic and Paralympic sports, at major events, for National and International Federations as well as OCs and OCOGs, including London 2012, Rio 2016, Tokyo 2020 and the Gold Coast 2018 Commonwealth Games. She is a former national team rower and passionate about all things sport. 


You can contact her at czillich/at/