| Resources | No.43 January 2005 |
Book Review - Financing the sport enterprise Emmanuel Ayim and Darlene A. Kluka, United States |
Sawyer, T. H., Hypes, M., & Hypes, J. A. (2004). Financing the sport enterprise. Champaign, IL: Sagamore Publishing. 316 pages. ISBN – 1-57167-520-5. $45.00 USD The authors have written a book on financial perspectives as they relate to sport. The book has been designed to meet the sport management degree program national standards in the United States of America as specified by the National Association of Sport and Physical Education (NASPE) and the North American Society of Sport Management (NASSM). Titled Financing the Sport Enterprise, the book is both educational and informative. The range of the book is broad, yet insightful. F rom the basics of economics to the nuts and bolts of fundraising, a wide range of finance-related topics are addressed. Early in the book, the authors differentiate between market economy and command economy. They specify that the United States economy is a market economy. The laws of supply and demand are also explained with clarity. The authors then present four types of market structures. Later in the book, they recommend a fundraising specialist to facilitate fundraising for sport who also is well versed in policy decision making. Chapters include fundamental of economics, organization of the sport enterprise for financial management, accountability, revenue generation for facility development, concessions and merchandising, box office, fundamentals of fundraising, the booster or support organization, insurance, financial risk management, outsourcing services, and volunteers, financial analysis, budget and financial planning, purchasing, sponsorships, licensing, and the franchise game. The book is a must for the beginning sport management professional or students in the study of sport management. The book contains numerous checklists, tables, figures, and numerous other types of pragmatic tools to assist in the learning process of sport finance. It is also recommended for the intellectually curious. Readers will be taken on an enlightening journey through the world of sport finance. Emmanuel Ayim and Darlene A. Kluka Grambling State University of Louisiana, USA http://www.icsspe.org/portal/bulletin-january2005.htm Book Review - Financing the sport enterprise Emmanuel Ayim and Darlene A. Kluka, United States