Partners and EventsNo.49
January 2007
 
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Play the Game

 
Iceland will host Play the Game 2007
It takes a cool country to deal with the hottest issues in sport.
Play the Game announces that for the first time, its world communication conference on sport and society will be held in Reykjavik, Iceland.
This 5th edition of Play the Game takes place from Sunday 28 October to Thursday 1 November 2007.
Host of the conference will be the Icelandic youth and sport association UMFI – Ungmennafélag Islands – that celebrates its 100 years’ anniversary
Among the themes Play the Game is considering for 2007:
Corruption, money laundering, trafficking: Can football come clean?
Wheels of fortune: Does cycling have a future?
Gene doping: A brave new sports world?
Fat chance: Can Sport Save a Sedentary Society?
Child Labour in Sport: What became of the right to play?
Megaevents and development: Beijing 2008, South Africa 2010 and London 2012.
For Play the Game, the Icelandic hospitality is a step towards fulfilling the dream of sending the conference on tour to different countries.
Jens Sejer Andersen, director of Play the Game, welcomes that fact that the conference will be held outside Denmark for the first time:
“Like sport, Iceland unites modernity and globalisation with a deep sense of tradition and a fascinating display of natural forces. Also, Iceland is a world leader in building a corruption-free society,” he says.

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