Book Review -
Financing the sport enterprise
Emmanuel Ayim and Darlene A. Kluka, United States
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Sawyer, T. H., Hypes, M., & Hypes, J. A. (2004). Financing the
sport enterprise. Champaign, IL: Sagamore Publishing. 316 pages. ISBN
– 1-57167-520-5. $45.00 USD
The authors have written a book on financial perspectives
as they relate to sport. The book has been designed to meet the sport
management degree program national standards in the United States of America
as specified by the National Association of Sport and Physical Education
(NASPE) and the North American Society of Sport Management (NASSM). Titled
Financing the Sport Enterprise, the book is both educational
and informative. The range of the book is broad, yet insightful. F rom
the basics of economics to the nuts and bolts of fundraising, a wide range
of finance-related topics are addressed. Early in the book, the authors
differentiate between market economy and command economy. They specify
that the United States economy is a market economy. The laws of supply
and demand are also explained with clarity. The authors then present four
types of market structures. Later in the book, they recommend a fundraising
specialist to facilitate fundraising for sport who also is well versed
in policy decision making. Chapters include fundamental of economics,
organization of the sport enterprise for financial management, accountability,
revenue generation for facility development, concessions and merchandising,
box office, fundamentals of fundraising, the booster or support organization,
insurance, financial risk management, outsourcing services, and volunteers,
financial analysis, budget and financial planning, purchasing, sponsorships,
licensing, and the franchise game.
The book is a must for the beginning sport management professional
or students in the study of sport management. The book contains numerous
checklists, tables, figures, and numerous other types of pragmatic tools
to assist in the learning process of sport finance. It is also recommended
for the intellectually curious. Readers will be taken on an enlightening
journey through the world of sport finance.
Emmanuel Ayim and Darlene A. Kluka
Grambling State University of Louisiana, USA

http://www.icsspe.org/portal/bulletin-january2005.htm
Book Review -
Financing the sport enterprise
Emmanuel Ayim and Darlene A. Kluka, United States
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