| No.37 February 2003 |
|||
Book Review:
Chernushenko, D., van de Kamp, A, and D. Stubbs. (undated). Sustainable Sport management: Running and environmentally, socially and economically responsible organization. United Nations Environment Programme. (Book plus CD-ROM) This book is a follow-up to David Chernushenko’s
1994 groundbreaking, Greening our games: Running sports events and facilities
that won’t cost the Earth, the first comprehensive look at modifying the
way sporting events and facilities could be run to minimize damage to the environment.
Sustainable Sport Management, is written to be a useful tool for both volunteers
and professional organization and event managers as they struggle to find ways
to advance their sport while having minimal negative impact on the environment.
The book is written at a level suitable for working professionals, volunteer
Boards of Directors, and undergraduate students, and would make an interesting
text for undergraduate students in the area of sport management. It certainly
won’t teach sports managers to run their programs, but rather, the book
can teach those who already know how to run their events and organizations how
to run them with greater environmental consciousness.
The thirteen chapters are divided into four major sections
that take the reader from the “why” of the need for sustainable
sport development, through inspiring and involving staff, volunteers and other
stakeholders to become more environmentally active, to some specific and detailed
ways in which both facilities and events can be environmentally improved. One
of the great strengths of the book is the frequent use of side-bars and bullets
that highlight credible, specific actions that either have been taken by real-world
organizations or could be taken by the organization for which the reader has
responsibility. I found that while reading, I was often side-tracked into making
lists and notes about actions that I thought it would be wise for my own organization
to take. I also started contemplating some of the organizational inertia I would
have to overcome, and some of the resistance to change that I would likely face.
I was therefore excited to come across a major heading: Overcoming resistance.
That excitement soon evaporated when I turned the page to find that the section
run for a total of 20 lines, 21 lines if you counted the heading. Now I don’t
think that my university is a particularly anti-environmental institution, but
I would anticipate some resistance to change, and the material presented in
that one section was considerably less detailed than I would have liked.
At a deeper level, I have some concerns about the absence
of suggestions or guidelines to help evaluate the trade-offs that inevitably
face any organization making environmentally sensitive decisions. I opened the
book at random to find an example – and on page 100 found the following
sensible and logical set of questions to be asked in the evaluation of products
that an organization might buy: Does the product contain recycled material?
Does the product contain banned or restricted substances? Does the design minimize
use of resources such as energy or water? Is it easily maintained and repaired?
Is it reconditionable or recyclable after use? Does the product require special
disposal considerations? My problems came when I tried to apply these questions
in consideration of some office purchases. In selecting paper – no problem
with the decision to go with photocopier paper that had 20% recycled material,
but once I tried to apply the same set of questions to a piece of equipment
I ran into a brick wall. How much recycled material did the two manufacturers
have in their photocopiers? Neither manufacturer could (or would) tell me. Both
said “parts could be recycled – but with no details of how much,
or which parts, were forthcoming. One manufacturers also mentioned that the
parts could only be recycled, “If the facilities were available locally”
but couldn’t tell me what facilities were actually needed.
I also thought it would be good idea to test the book against
its own recommendations for printed materials, so I turned to the “Sustainable
Publication Checklist” on page 142 and worked my way through it. Printing
the book on acid free recycled paper was clearly in line with the book’s
own recommendations, as was the use of only black ink; but in a couple of other
areas the book fell short. In particular I was struck by the use of glue bindings
in a book that recommends, “avoid all glues in binding,” and by
the large amount of white space in a book that recommends the efficient use
of white space (narrow margins and single-spacing). As a test, I scanned in
a couple of pages, used optical character recognition to turn the material into
word processing text, and had a couple of my students try different, attractive,
layouts. I have to conclude that the book could have been printed elegantly
on about 50 fewer pages per book. Although these are relatively minor issues,
they illustrate the great practical difficulty of putting into daily practice
even simple recommendations when decision making is distributed.
I received a CD-ROM that came with my copy of the book,
and it contained an Adobe Acrobat electronic version of the book, along with
some very useful information and photographs from around the world, including
materials from Greenpeace on the environmental impact of the Sydney 2000 Olympic
games, environmental guidelines from Sport Canada, environmental documents from
Switzerland, and environmental benchmark data from Australia.
Overall, this is a very useful, readable and valuable book.
I recommend it to any sport, recreation, or physical education organization
that runs an office, operates a facility, or organizes an event. I cannot believe
that there would be any such organization that could not improve its effectiveness,
its public image, and its contribution to the environment by following the sensible,
practical, suggestions made in this book. The collection of case studies and
real-world examples of environmentally sound operations that are found throughout
the book are reason enough to buy it, but the book will not change the environmental
behavior of its readers without some effort on their part. There are often effective
ways to reduce environmental damage, and this book is excellent in showing what
needs to be done, what can be done, and how different organizations have made
an environmental difference. It is a welcome addition to the reading in our
field and above all it has one major virtue – it forces the reader to
think about an important global issue to which we, as a profession, have so
far paid too little attention.
Colin Higgs, Ph.D.
Director, School of Human Kinetics and Recreation Memorial University of Newfoundland St. Johns, NL, Canada, A1C 5S7 chiggs@mun.ca http://www.icsspe.org/portal/texte/area/bulletin/ Book Review:
Chernushenko, D., van de Kamp, A, and D. Stubbs. (undated). Sustainable Sport management: Running and environmentally, socially and economically responsible organization. Prof. Colin Higgs, Canada
|