Business Innovations for Sports Clubs

ICSSPE’s newest output in the CHAMP project aims to support the innovation and development of sports clubs. The approach ICSSPE took to deliver this was through the analysis of cooperate sector innovations and dismantling them through the use of business development tools. Co-authors Keri McDonald and Rick Schmitz, together with ICSSPE under the leadership of the Executive Director, Detlef Dumon, looked at the branding elements of a business and analysed the business using a 3 tier approach which covered the macro level in which they operate (PESTEL), the competitive level (Porters Five Forces) and self –assessment tools (SWOT).

This task was part of the CHAMP project, which was kicked-off back in 2019. CHAMP aims to promote innovation in non-profit sport clubs. ICSSPE’s findings will be translated into tangible online learning activities for clubs to use to discover new methods of innovation.

The ERASMUS Plus project CHAMP Clubs for Health-enhancement, Activation, Modernisation and Participation came into action as a response to the rising problem of decreased numbers in club sports participation, which can be observed in several countries. The final outcome of CHAMP will comprise of a Massive Open Online Course (MOOC), providing an accessible learning platform for clubs to gain insight into best innovative practices within and outside of sporting contexts.

For further information please visit the CHAMP Facebook page.